Gated B2B Storefronts

Gated storefronts let you serve approved wholesale buyers without publishing sensitive pricing or restricted assortments to every visitor.

Buyer journey

1. A visitor creates an account or submits a request for access.
2. Your team reviews the business, destination, resale information, and requested assortment.
3. An approver assigns the buyer to the right channel, customer group, price list, and payment terms.
4. The approved buyer signs in to view their catalog and place orders.

Configure access rules

• Choose whether unapproved visitors can see products, prices, or neither.
• Assign assortments and price lists by customer group or sales channel.
• Enforce order minimums, case packs, pallet quantities, and shipping regions.
• Restrict payment terms to approved accounts while keeping prepaid methods available.
• Set staff permissions so only designated approvers can change buyer access.

Test before launch

Create one account for each buyer type and verify the full experience in preview: navigation, search, product visibility, pricing, minimums, checkout, notifications, and order history. Test an unapproved account as well to confirm restricted data does not appear in the storefront or unauthenticated API responses.

See Channels, Users, and Permissions for the underlying commerce concepts.